Maximize Potential of Key Assets
Maximize Workforce Readiness
Maximize Growth of Key Industry Clusters
Focus Marketing & Branding Efforts
Review Infrastructure Needs
Address Key Threats to Economic Progress
Establish a countywide Marketing Collaborative focused on economic vitality to ensure consistency of marketing efforts, including branding, with countywide themes/priorities identified in the EVSP and with existing campaigns such as “Grow Your Business Live Your Life”. This marketing function should be fully integrated with other countywide economic development strategic positions and operations, addressing major themes in a way that is largely compatible with the messaging generated by cities, their respective Chambers of Commerce and other economic development organizations.
In conjunction with our Marketing Collaborative partners, identify opportunities for implementing specialized marketing campaigns. Visitors will be a prime target for many of these campaigns. However, a primary function of this item is to acknowledge, programmatically where possible, that the assets of Ventura County that are likely to be marketed to specific audiences, in support of specific industries, are also inherently related to messages pertaining to general economic vitality.
© 2021 · Economic Vitality Strategic Plan